SG Wines has been supplying 7 day wine kits since its inception as Solomon Grundy in 1995, when it became the first 7 day wine kit to launch the UK with the strapline “Started on Monday – Drunk by Sunday.” Quickly established as one of the most popular budget wine kits on the market, Solomon Grundy expanded in 2000 with it’s Gold and Country range additions providing more choice to consumers.
Work carried out
“Fuse4 were integral in guiding the rebrand for our winemaking brand, SG Wines. From providing initial concepts, through to the complete redesign of our full packaging suite, Fuse4’s collaborative approach allowed us to transform a dated range of products into a modern, streamlined portfolio. The SG Wines rebrand has helped us achieve a 10% increase in market share for 2024.”
Samuel Williams
Brand Manager Wine & Distributor Brands
